Getting additional visitors is critical to Spotify’s business, which relies on hooking people with its free service and persuading some to spring for its premium options. since launching here in July, is looking to boost that figure by making the service easier to dive into, as well as keep hard-core music fans engaged by giving them more ways to unearth new and obscure songs, said Ted Cohen, president of digital media consulting firm TAG Strategic. Spotify, a Swedish company that has gained more than 2 million users in the U.S. McNealy, an analyst with Digital World Research. “Spotify wants to keep you engaged in their service for as long as humanly possible,” said P.J. Moodagent, a service that makes music recommendations, would generate playlists. ![]() ![]() An application from TuneWiki, a site that offers lyrics, will allow listeners to sync them up as songs are streamed on Spotify.
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