![]() However when viewed in higher level aggregate groupings, a slightly different picture emerges. The businesses in the sample set had 135 different categories. ![]() ![]() There are over 4000 individual business categories to choose from in GBP. Top Individual Categories Reporting Lost Reviews Frequency of Top Individual Categories Reporting Lost Reviews Realtors, real estate, law and photography were much more negatively impacted than others. Not all categories of businesses were equally affected by new the review filter. But while Google restored reviews in 74% of the cases I escalated, I suspect it erred in a vast majority of the remaining 26% and that those reviews were also erroneously removed. Most of the businesses reporting missing reviews "passed the sniff test" and seemed legitimate in reporting the problem. Most, but not all of those, used the Google suggested URL to "get more reviews." Google actively encourages new businesses to ask for reviews even if the reviews are likely to be filteredĪlmost three-quarters (74%) of the missing reviews cases I examined and escalated for Google assessment had their reviews restored. The vast majority (93%) of all businesses reporting they were missing reviews were actively asking clients for reviews. Any patterns connected with asking for and losing their reviews.Whether they were hiding the business address.Whether the business was asking for reviews.The Data Setįor each of the 280 cases that I escalated in the forum, I tracked: It also seems to impact businesses that serve clients away from their physical locations and businesses that solicit reviews. ![]() Google's new review filter appears to be AI based and seems to target businesses with Google Business Profiles less than a year old. This gave me a chance to explore it in more depth. Over the past four months I have worked with almost 300 small businesses in the Google Business Profile forums to help them recover reviews improperly removed the new review filter. What do (or can) we know about Google's recently upgraded review filter? Local marketers must adjust expectations and proceed cautiously review velocity also appears to trigger removal.Not all business categories are impacted realtors/real estate, home services and photography were more than others.Google's new AI review moderation has benefits, but it's also generating false positives and creating confusion.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |